NHS – How Do you measure up?

While at ORB I was asked to create characters for a child weight campaign.

We felt it was important to deflect the stigma of weight away from the children so we came up with the concept of ‘Wellbeings’ – fun monsters who the children characters could look after, deflecting the stigma from the children themselves and supportively encouraging them to try new foods and activities. Here are a selection of the charaters I created for the project.

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