Birmingham Women’s and Children’s NHS Foundation Trust

Early in 2017 at ORB Brand agency I was tasked with creating the identity for a new NHS foundation trust, born out of the merger of two of Birmingham’s biggest Hospitals – Birmingham Children’s Hospital and Birmingham Women’s Hospital.

It was important to follow NHS guidelines when creating this identity but at the same time we needed to give the Trust it’s own voice and make sure the two Hospitals retained their own individuality.

I created a suite of characters and trees that could be used for the trust as a whole and for the hospitals individually.