NHS – How do you measure up?

While at ORB I was asked to create characters for a child weight campaign. We felt it was important to deflect the stigma of weight away from the children so we came up with the concept of ‘Wellbeings’ – fun monsters who the children characters could look after, deflecting the stigma from the children themselves and supportively encouraging them to try new foods and activities.

Here are a selection of the charaters I created for the project.